Australian Red Cross Blood Service

Using high impact Digital Mobile Billboards to target universities

Australian Red Cross Blood Service (ARCBS) had an important message – one that can change lives “Give Blood”. ARCBS required a high impact media format that was able to  target Universities in all major cities nationally. Digital Mobile Billboards positioned at Universities and transit routes to those universities generated high awareness – resulting in a successful campaign as measured by an increase in blood donations from this younger audience.