Formula 1

Brand Activation with Digital Screens & Mobile Billboards

Formula 1 attracted over 10,000 to attend launch event with multi-channel mobile outdoor formats. Formula 1 wanted to ensure that its new format launch event got off to a flying start. Bike Boards and a Digital Mobile Billboard saturated the streets with the message that the launch event was taking place that day. 2 x Digital Screen 6 ensured that rev heads who turned up in their thousands got a good view of all the action.